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Sometimes Sam Pilling directs a heartfelt, soul-searching spot, and other times he wrangles a bunch of pantless men and has them race to the nearest Lulu Lemon.

Sometimes Sam Pilling directs a heartfelt, soul-searching spot, and other times he wrangles a bunch of pantless men and has them race to the nearest Lulu Lemon.

But nonetheless, he keeps you hooked! Check out the latest out of AdLabs for the fitness + lifestyle brand

Director: Sam Pilling
Agency: AdLabs