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Paul Giamatti brings a heartfelt tale that tells more than just the medical diagnosis, 'Everyone Loves A Comeback' in the new campaign for Montefiore

Paul Giamatti brings a heartfelt tale that tells more than just the medical diagnosis - 'Everyone Loves A Comeback' in the new campaign for Montefiore

Director: Alexander Payne
Production Co: RadicalMedia

Agency: Alto NY
Client: Montefiore Health System