Back to Journal

Experience a one-of-a-kind visual journey in Ab Soul's latest music video, directed by Omar Jones.

Experience a one-of-a-kind visual journey in Ab Soul's latest music video, directed by Omar Jones.

The collaborators incorporated the artist's family memories into the video, plus AI Animation, Stop Motion and captivating film in "Herbert" FEAT. Kendrick Lamar.

Director: Omar Jones of Riff Raff Films
Production Co: Muddy Water
Director of Photography: Scott Siracusano

“Herbert” by Ab Soul ft. Kendrick Lamar
Prod. James Blake

Editor / VFX: Omar Jones

<iframe src="https://riffraff.wiredrive.com/?routekey=iframe-embed&token=02ff3b3c61c119847a794e3c23259524&autoplay=0&loop=0&controls=1&color=4EB7D4" width="2560" height="1440" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen allowtransparency></iframe>