Presenting Volkswagen ‘Born Confident’ making-of !
Volkswagen has launched an extensive international campaign for its new T-Roc SUV car. The campaign, ‘Born Confident’, created by adam&eveDDB in London and DDB Berlin/Hamburg, VFX + animation by MPC, tells the story of a young ram, who is born with thick black fur and the horns of a fully grown ram. From day one, the ram exudes confidence, leading his herd of sheep, standing up to a sheep dog, the farmer, and an intimidating bull. But when the ram encounters the new Volkswagen T-Roc, he realises that he has finally met his match #troc #vw #mpc #vfx #bts #wearebueno