THE MAKING OF VW ‘BORN CONFIDENT’

Presenting Volkswagen ‘Born Confident’ making-of !

Volkswagen has launched an extensive international campaign for its new T-Roc SUV car. The campaign, ‘Born Confident’, created by adam&eveDDB in London and DDB Berlin/Hamburg, VFX + animation by MPC, tells the story of a young ram, who is born with thick black fur and the horns of a fully grown ram. From day one, the ram exudes confidence, leading his herd of sheep, standing up to a sheep dog, the farmer, and an intimidating bull. But when the ram encounters the new Volkswagen T-Roc, he realises that he has finally met his match  #troc #vw #mpc #vfx #bts #wearebueno

MOBILITY FOR ALL

Mark Gethin of MPC colors the many walks, rolls, and rides of life in Toyota’s “Mobility For All Campaign Movie” directed by his long-time collaborator John Hillcoat for Saatchi LA. Sponsored by The Olympic and Paralympic Games, movement is explored through all phases of life and corners of the Earth to reinforce that “when we’re free to move, anything is possible”. Read more about this inspiring piece on Adweek.

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