Pulse Films’ Academy Award-winning director James Marsh (The Theory of Everything, Man on Wire, The Night Of) has directed two brilliant films for #ITV’s new ‘Great Characters Make Great Drama’ campaign, each portraying a different, beloved character archetype. The characters do a rare thing, they break the fourth wall, directly speaking to the viewer to explain how they work, what fuels them and ultimately, why we are moved by them and seek them out. Watch the first starring acclaimed stage and screen actor Roger Allam in his iconic character, Detective Inspector Fred Thursday, from ITV crime drama Endeavour.