m ss ng p eces throw a 3D Virtual Reality Masquerade Party with Dos Equis



In collaboration with Havas WW, m ss ng p eces latest project for Dos Equis launched in two parts this week: the first-ever live action, 3D branded virtual reality experience; and an interactive film adventure featuring the Most Interesting Man in the World.


The interactive film using Interlude technology is directed by Jordan Fish and Patrick Sherman, and takes fans on a journey through the Most Interesting Man’s masquerade party to find his lost little black book. 

In the virtual reality experience, you are The Most Interesting Man’s guest of honor, encountering the unexpected and unusual. It will be shared in Dos Equis’ bars and Masquerade parties across the country.


Live action VR is truly a new form of cinema, and requires a completely new approach, in addition to groundbreaking technology. For this project, m ss ng p eces partnered with Felix Lajeunesse and Paul Raphael. Using their proprietary camera and post-production work flow, they partnered with Patrick Sherman to bring this iconic character’s world to life.


We don’t know when – or whether – another groundbreaking medium like VR will be invented in our lifetimes, but we are truly honored to be a part of the birth of this one.


m ss ng p eces Josh Nussbaum directed Starbucks first global brand campaign “Meet Me at Starbucks” for 72andsunny! Chronicling a single day at Starbucks around the world, the campaign encompasses a TV spot, an interactive film, 8 short documentaries, shot in 59 different stores in 28 countries, using 39 local filmmakers, and 10 local photographers.



MassMarket has risen to the challenge of delivering creative solutions on the fly by designing and building MassMarker — the first device tracking app designed with the detail oriented VFX Supervisor in mind, built for both iOS and Android platforms.  The MassMarker App is free to download and available now on iTunes for iOS and on the Google Play Store for Android.


There is more exciting news to share! Patrick Sherman has joined m ss ng p eces having directed over 100 commercials in his award winning career yet he’s just getting started. His commercial work is characterized by blending comedic performances with impeccable timing and amazing production design experience.  Here SHOTS has the story.