MASSMARKET GET A GROOMING

Continuing the relationship with their friends at JWT, and following a series of very smart and sensible ads for Schick, MassMarket partnered with the Agency and Jared Eberhardt from Partizan to take a more humorous look at razors and their many important uses. It tells the story of one man’s journey to make his “place” more inviting, with the one manscaping tool that can keep your upstairs and downstairs in order.

NEW ANTI-SMOKING CAMPAIGN FOR MASSMARKET

MassMarket collaborated with FCB Garfinkel and renowned Smuggler director Adam Berg on “The Real Cost,” a unique anti-smoking PSA campaign. This campaign includes two detailed, compelling and visually intricate anti-smoking messages – “Contract” and “7000.” In these two advertisements, the physical and emotional effects of cigarettes are dynamically brought to life with stunning creative concepts and high-end, cutting-edge visual effects.