Eat Them To Defeat Them. Brace yourselves for Ninian Doff’s epic (and terrifying!) new film for ITV and Veg Power. The bold new campaign aims to get kids eating more healthily and was funded by a ground-breaking alliance of all the UK’s major supermarkets and Birds Eye. “From the moment I heard about this project I was desperate to be in involved. Not only it is a vital and important message, but the script was brilliant too. It’s surprising, bold and funny… We really wanted it to feel like a trailer for some insane, epic movie which was a lot fun; Not least because we got to play with loads of different genres and techniques” – says Ninian Doff, represented by Pulse Films.