ADIDAS | ORIGINAL IS NEVER FINISHED PART III x HUMAN x NOT TO SCALE

 

 

 

True to the name of the adidas Originals campaign, the brand yet again re-envisioned ‘Original is never finished’. Now with the help of a new set of creators (Kendall Jenner, James Harden, 21 Savage, Young Thug, and Playboi Carti), and a new take on the iconic Frank Sinatra track ‘My Way’, created by the amazing team at Human adidas has recreated their original film to prove that #ORIGINALisneverfinished.

Featured in the atmospheric, glitchy spot are 14 stills created by some of the talented directors and designers at Not to Scale’, working with Johannes Leonardo. From a gleaming four-limbed android to an eerie image of an alien abduction, each offers a new take on Leonardo Da Vinci’s Vitruvian Man, where the traditional proportional pose is reinterpreted with a unique twist. Read more here !

100% YOU

On a thrilling ancestral adventure around the world, 23andme inspires a young woman to acquaint herself with her roots.Venables and Bullitt director Diego Contreras and Venables capture the exhilaration of claiming the world and history we are all rightly born into! Check out Diego’s latest here. 

MAKING OF HEINEKEN ‘THE TRAILBLAZERS’

Impressive work from the MPC team x Publicis Italy !

Creating so many different ‘worlds’ in one film saw our VFX teams working for more than three months to craft the visual feast – teams across London, Amsterdam and Bangalore worked collaboratively to pull it off. Just some of the tasks involved included building two entirely CG ships, which required extensive pre-vis before the shoot itself, a spacecraft – which van Heijningen wanted to shoot up close – and a sequence where the guys scale Mount Everest with a Himalayas backdrop. Not forgetting the impressive feat of creating a 10,000-strong Roman army from a cast of 100 actors!

Read more here!

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