3046634-poster-p-1-how-silicon-valley-is-buying-its-way-into-hollywood-vrGoogle, Samsung, and Facebook have all invested in VR. Now they need help selling it to the public. Enter Hollywood….

Justin Lin, who has directed four The Fast and the Furious movies, co-founded a production company, Bullitt. He was joined by the former COO of Caviar, an international production company, Todd Makurath, and with the Russo brothers, who co-directed Captain America: Winter Soldier and several upcoming Marvel films. Their mission statement is to be a branded entertainment production company. What that really means is that they’re creating content for advertisers of any sort—including a new, live action short that will debut this week at Google I/O.

Check out the article on Fast Company