ADIDAS | ORIGINAL IS NEVER FINISHED PART III x HUMAN x NOT TO SCALE

 

 

 

True to the name of the adidas Originals campaign, the brand yet again re-envisioned ‘Original is never finished’. Now with the help of a new set of creators (Kendall Jenner, James Harden, 21 Savage, Young Thug, and Playboi Carti), and a new take on the iconic Frank Sinatra track ‘My Way’, created by the amazing team at Human adidas has recreated their original film to prove that #ORIGINALisneverfinished.

Featured in the atmospheric, glitchy spot are 14 stills created by some of the talented directors and designers at Not to Scale’, working with Johannes Leonardo. From a gleaming four-limbed android to an eerie image of an alien abduction, each offers a new take on Leonardo Da Vinci’s Vitruvian Man, where the traditional proportional pose is reinterpreted with a unique twist. Read more here !

MAKING OF HEINEKEN ‘THE TRAILBLAZERS’

Impressive work from the MPC team x Publicis Italy !

Creating so many different ‘worlds’ in one film saw our VFX teams working for more than three months to craft the visual feast – teams across London, Amsterdam and Bangalore worked collaboratively to pull it off. Just some of the tasks involved included building two entirely CG ships, which required extensive pre-vis before the shoot itself, a spacecraft – which van Heijningen wanted to shoot up close – and a sequence where the guys scale Mount Everest with a Himalayas backdrop. Not forgetting the impressive feat of creating a 10,000-strong Roman army from a cast of 100 actors!

Read more here!