True to the name of the adidas Originals campaign, the brand yet again re-envisioned ‘Original is never finished’. Now with the help of a new set of creators (Kendall Jenner, James Harden, 21 Savage, Young Thug, and Playboi Carti), and a new take on the iconic Frank Sinatra track ‘My Way’, created by the amazing team at Human adidas has recreated their original film to prove that #ORIGINALisneverfinished.
Featured in the atmospheric, glitchy spot are 14 stills created by some of the talented directors and designers at Not to Scale’, working with Johannes Leonardo. From a gleaming four-limbed android to an eerie image of an alien abduction, each offers a new take on Leonardo Da Vinci’s Vitruvian Man, where the traditional proportional pose is reinterpreted with a unique twist. Read more here !