A young, earnest trumpeter plays to a patient practice crowd in Cost Plus Market’s touching holiday spot “The Performance” for barrettSF. Delivering the visual representation of heart and young determination, this one is shot by Sanctuary director Cole Webley, edited by Isaac Chen of Cabin Edit, with finish and color by MPC and Ricky Gausis.
Genevieve Iron Lightning is a young Lakota dancer on the Cheyenne River Reservation, one of the poorest communities in the US. Unemployment, addiction, alcoholism, and suicide are all challenges for Lakota on the reservation.
For nearly a hundred years, it was illegal to practice Lakota customs. Now, the Cheyenne River Youth Project is working with young people like Genevieve to create a stronger economic and cultural future—and they’re using their Lakota heritage to get there.
“Lakota in America” is the third film in Square’s For Every Kind of Dream series.
See the other films at foreverydream.com.
Learn how you can support CRYP at lakotayouth.org/help