LE CUBE FOR NIKE CHINA

 
High intensity whirlwind of dribbling and drunks from Not to Scale director Le Cube for Nike China.
Made with R/GA Shanghai and Final Frontier, “The Road To HBL” animation was crafted for an interactive experience “choose your own adventure” style, which allowed the user to build a personal story as a Nike’s High School Basketball League player.
210 seconds of animation was produced generating 700 possible combinations of storylines.
 
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